Despite the fact that competitors often snipe at Jupiter Communications, at least one has been impressed enough to invest $9.3 million in the company. GartnerGroup, Jupiter’s largest investor, now owns at least 32.6 percent of the company.

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For a corporate or in-house fair, typical signs and brochures are always helpful. Prime locations for signs and brochures include front entrances, elevator waiting areas, backs of bathroom stall doors, over urinals, coffee/water cooler areas and cafeterias. Include a notice in employee newsletters and an invitation in paychecks. If you can, send invitations to people’s homes. Email is also great. Send a message 14 days in advance, seven days in advance and then again for two days before and during the event. The same schedule applies to voice mail messages. (more…)